GO - TO - M A R K E T  A P P R O A C H

RE: ORIENTATE

The measures in connection with “Project Brenntag” envisage extensive changes to the way in which we will position ourselves and approach the markets going forward. Our new operating model comprises two global champions: Brenntag Essentials and Brenntag Specialties.

We are building on our strengths

The initiatives within our go-to-market approach feed directly into this new set-up. Brenntag has had a highly effective sales organization for many years now. Here, we are building on our strengths. The aim of the new go-to-market approach is to make more efficient use of our sales resources so that our customers receive the right expertise at the right time. Simplified, targeted and globally harmonized customer segmentation helps our sales teams to improve customer focus – among both existing customers and new prospects. This new approach enables improved customer support and higher-quality interactions with our customers.

Applying our new go-to-market approach, we will strengthen our position as the sector leader in terms of sales and customer service. And our customers will benefit directly from this: stronger customer relationships and more intense interaction regarding customers’ different needs and requirements will enable us to offer the right customer service and individual application support.

3

questions
to
trevor chatt

LEAD OF THE
GO-TO-MARKET WORKSTREAM ON PROJECT BRENNTAG

In terms of the go-to-market approach, what is the most exciting development on Project Brenntag?
Why was it necessary to make changes to the sales approach at Brenntag?
How will customers benefit most from the realignment of the sales organization at Brenntag?

BRENNTAG CARES
KEY FIGURES
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