Brenntag has always been a full-line chemical distributor and we will hold to that. We already offer our customers the most extensive portfolio of products and services in the sector and will continue to do so, distributing both industrial and specialty chemicals and ingredients.
The most significant change under Project Brenntag is the implementation of two global divisions – Brenntag Essentials and Brenntag Specialties.
Thus far, we have managed our business through four regions, EMEA (Europe, Middle East & Africa), North America, Latin America and Asia Pacific. By implementing the new divisions, we are now creating two global champions with a differentiated management approach to enable us to better address the different market requirements and increased expectations of our partners.
Through Project Brenntag, we will develop our company further and actively shape our sector as the preferred partner for customers and suppliers.
The needs of our partners in the two divisions are very different and we are therefore following a differentiated go-to-market and management approach. Our customers in Brenntag Essentials tend to buy standardized products in relatively large quantities. Here, Brenntag acts as a strong partner to chemical manufacturers that is known for ensuring a safe and reliable supply chain. In the Brenntag Specialties division, we concentrate on working more closely with our customers, including on technological aspects. We provide dedicated expertise in the various customer industries and advise our customers on regional or global trends and on using the different ingredients.
BOTH DIVISIONS WILL CONTRIBUTE EQUALLY TO STRENGTHENING AND EXPANDING BRENNTAG’S POSITION AS GLOBAL MARKET LEADER IN THE DISTRIBUTION OF SPECIALTY CHEMICALS AND AS A FULL-LINE DISTRIBUTOR.
CHIEF EXECUTIVE OFFICER
Brenntag Essentials will be the flexible, lean and efficient distribution partner at local level for customers and suppliers in a number of industries. The division markets a broad portfolio of process chemicals across a wide range of sectors and applications. Through its efficient processes and by delivering competitively priced products flexibly and cost-efficiently, this division will leverage its economies of scale. Brenntag Essentials places emphasis on global reach and an extensive product portfolio while continuing to follow a geographic and regional logic. The division stands for outstanding proximity to customers and local market expertise.
Brenntag Specialties concentrates on ingredients and value-added services that are used directly in the manufacture of the customers’ end products. We have defined six focus industries that offer considerable potential for end-to-end solutions and are in some cases subject to high regulatory requirements.
Brenntag Specialties will be more systematic in exploiting our unique technical and application-related expertise and the potential of our product portfolio.