For many people and also for us at Brenntag, 2020 was quite an extraordinary year. The global COVID-19 pandemic had a severe adverse effect on all our lives, both personal and professional, and presented us with unprecedented challenges. For Brenntag, 2020 was also a year of change. We associate last year with a number of new developments, but also with the major opportunity to pave the way for an even more successful future. Our aim is to systematically expand Brenntag’s position as global market leader, and this aim is embodied in our transformation programme, “Project Brenntag”.
But why does the global market leader need to change? Why does the largest chemical distributor need to evolve? Our sector and our business partners are continuously changing. Our customers and suppliers have individual and ever more demanding needs and requirements, which we wish to address in the best way possible. The segments of industry in which we operate are impacted by a wide range of trends, some of them global and fast-moving, and we need to follow those trends and respond to them with flexibility and agility.
“Project Brenntag” addresses numerous aspects of our business model with the aim of sharpening our profile, reducing complexity and making us much more efficient. And our partners, too, will benefit from the company’s repositioning: we want to expand the long-standing relationships of trust with our suppliers and deepen our customer relationships. As global market leader, we want to move forward and play a part in shaping the change in our industry. Only in this way can we create added value for our stakeholders on an ongoing basis.
For Brenntag, both 2020 and 2021 are years dominated by transformation and our further development: with a view to future growth and sustained success.
Brenntag’s business is a people business. The capabilities, dedication and passion of our employees have played a major role in making us the market leader in chemical distribution. Our top priority is to create an environment in which our employees feel safe and enjoy their work, and which offers enough space for personal development.
“Within Service Excellence, it has always been a challenge to consistently provide our customers with the same level of experience, regardless of where they are located. Project Brenntag now gives us the perfect opportunity to create one global platform and one harmonized as well as differentiated approach to leverage our expertise and share best practices. All Service Excellence colleagues within both of our divisions are working closely together to achieve our overall goal of offering all customers a best-in-class experience.”
“I have been in the internal sales department at Brenntag for three years. I always had the feeling that there is so much potential in this department that has not been fully utilized. I am excited that Project Brenntag will expand our roles and territories.”
Our suppliers look for strong and efficient channel partners with specialist industry expertise and logistics excellence to best serve their markets, commercialize their products and replicate their strategies in local markets.
“Dow relies on efficient distribution partners like Brenntag that serve its markets through logistics excellence and specialized industry expertise. Having strategic, agile and innovative partners such as Brenntag ensures a win-win-win for customers, Dow and Brenntag alike in achieving our individual company ambitions, while meeting the demands of today’s society.”
“I strongly believe that Project Brenntag is about embracing positive changes, executing with passion and working as ONE TEAM leveraging strengths across business divisions to create value for key stakeholders. It will be exciting for me to be part of a winning team that is able to ‘Leap to New Heights’ by being the preferred partner for customers and suppliers and the employer of choice for colleagues.”
“ExxonMobil has worked with Brenntag for many years, collaborating through extensive distributor relationships across the globe. Brenntag’s increased focus on specific industry sectors has a strong alignment with the ExxonMobil product portfolio. As a branded distributor, notably in the areas of Performance Fluids, Plasticizers, Chemical Intermediates and Lubricants, Brenntag’s offering helps to ensure ExxonMobil products are accessible to all customers in the market.”